Colour guide for printing

Our system does accept RGB colour files and automatically converts them to their CMYK equivalents for printing, but the colour conversion is not always perfect.

Any technological device, whether computer monitors, TVs, phones or LCDs, use an RGB colour profile. This is because an RGB profile uses red, green, and blue light to make the different colours – there’s no ink in sight. To reproduce RGB files in print, you have to convert them to a CMYK format. Instead of blending light, this format blends Cyan, Magenta, Yellow and blacK ink to make the piece more printer friendly.

For more information on the differences between the RGB and CMYK colour models, please read our detailed explanation.

CMYK vs RGB

We have also created a list of suggested CMYK values to help ensure bright, vivid colours when printing.

CMYK values and formula charts

The RGB colour model

The CMYK colour model

Unfortunately, RGB can’t be converted to CMYK directly. When switching from light to ink, some RGB colours become impossible to reproduce in CMYK. If a printing company claims they can print in RGB, alarm bells should start going off!

This isn’t to say that RGB to CMYK conversion is impossible. Our conversion guide will step you through the process in a convenient, easy-to-read format. When you successfully convert your RGB files to CMYK before submitting any artwork, you will have full colour control when printing, including manually adjusting tricky colours.

If in doubt, make sure you request a free test print, so you can see what the end result will be.

How to convert RGB to CMYK

Litho printing has two main ways to produce black: standard black and rich black. Standard black is standard because it only uses black (the K in CMYK). Rich black, on the other hand, uses a mix of Cyan, Magenta, Yellow and blacK to create a richer, more intense colour.

It’s worth noting that, when converting from RGB or greyscale to CMYK, you will automatically end up with rick black.

There are occasions when it is better to use standard black, not rich black. This is particularly important if have very fine lines, like small text or speech bubbles in comics. Even in a full colour CMYK project, you should always use standard black. Otherwise, you run the considerable risk of ‘ghosting’, where the four ink plates needed to make rich black produce microscopic variations that result in a blurred shadow of unwanted colour.

To find out more about standard black and rich black check out our comprehensive guide.

Standard vs rich black printing

You can also check out our guide on full colour vs black and white, because sometimes it’s actually better to print blacks in Full Colour in order to get your blacks really black.

Colour vs black and white printing

Standard black (C:0 M:0 Y:0 K:100)

Rich black (C:0 M:30 Y:30 K:100)